Category Archives: Marketing

Marketing your business and yourself

Decoding The MSRP: What Retail Price Means, And What You Should Pay

Posted on October 22, 2008 by admin | 6 Comments

Prices are a funny thing. We often don’t understand why we pay what we do, nor do we often understand why some places can or do charge more for the same goods. In the retail goods market, there is such … Continue reading →

Posted in Business, General, Marketing

eBay Buying And Selling Tip: How to Handle The Reserve, An Often Ill Used Tool

Posted on October 12, 2008 by admin | Leave a comment

In addition to looking and fawning over watches, I also buy them on occasion. A typical venue for my consumerism is eBay. I like the thrill of the search and finding a rare item, as well as the system used … Continue reading →

Posted in Business, eBay, General, Marketing, Watch Buying, Watch Experiences

Jaeger LeCoultre Asks You A Dumb Question; Offers A Nonsense Response

Posted on September 24, 2008 by admin | 7 Comments

“Hi, how’s it going?” “Just fine sir, care to view any fine Jaeger LeCoultre timepieces today?” “Well, I don’t know. What makes these…. Jaeger LeCoultre watches…. better than what I’ve got now?” (sigh) “Sir… these are what we call, ‘real … Continue reading →

Posted in Bad Idea Award, Business, Jaeger LeCoultre, Marketing, Watch Experiences, Watch Industry News, Watch Talk

Edward Norton Is New Male Face Of Breil Watch Ads: High Price For The Actor?

Posted on September 11, 2008 by admin | 4 Comments

We can be safe in assuming that Edward Norton was richly compensated for being Italian watch designer “Breil’s” newest brand ambassador. The contract stipulates that for the next two years, Norton will be the primary face for all of Breil’s … Continue reading →

Posted in Breil, Business, General, Marketing, Watch Industry News, Watch Style, Watch Talk

Watch Auctioneer Antiquorum Gets Maron-ated: Changes Under New (Ironic) Ownership?

Posted on September 7, 2008 by admin | 3 Comments

If you recall some older articles of mine, I didn’t exactly speak to fondly of Antiquorum’s totalitarian tactics behind their running of Timezone.com, which they own. The large luxury watch auctioneer has been around for a while focused on the … Continue reading →