Category Archives: Sellita

Sellita Further Targets ETA With the SW300 And SW500 Watch Movements

Posted on February 21, 2010 by admin | 12 Comments

Sellita helps fill the gap. Offers two more movement ebauches that replace what so many relied upon ETA for. Ebauche – the term refers to a “blank” or un-assembled watch movement. Here is the definition from Wikipedia, “French term (but … Continue reading →

Posted in Sellita

Making Sense Of The Sellita SW200 Movement: Same As ETA 2824-2

Posted on December 31, 2007 by admin | 16 Comments

Lots of people are starting to notice that watch makers are starting to indicate the movement of a watch as “Swiss Movement.” For most of us, such an ambiguous designation is unacceptable, as this can mean just about anything. Strictly … Continue reading →

Posted in Business, General, Sellita, Watch Experiences

Sellita Movement Makers: A Little Bit of China In Switzerland

Posted on November 17, 2007 by admin | 20 Comments

Most watches companies do not make their own movements. Quality watch makers buy their movements from mostly ETA, the Swatch Group owner mega movement maker. In 2010 however, ETA will stop selling its movements to outside companies. It will continue … Continue reading →

Posted in Sellita, Watch Talk