Category Archives: Watch Talk

Get ‘Em Early: A Marketing Plan For Raising Watch Lovers

Posted on April 27, 2012 by admin | 12 Comments

While at Baselworld 2012, I had an interesting idea. It wasn’t totally unique, and I certainly didn’t come up with it originally. I did however stumble upon a solution for a huge problem with the watch industry and a great … Continue reading →

Posted in Watch Talk

Watch Case Materials Explained: Ceramic

Posted on April 18, 2012 by admin | 7 Comments

Contributed by İlker Özcan, who is a professional Materials Engineer and owns a small R&D company (www.ndsgn.com). In this article on watch case materials we have decided to write about ceramics. Ceramics are possibly the least understood of the materials … Continue reading →

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PetStraps: Pet Companion Love Lives On… Your Wrist

Posted on April 1, 2012 by admin | 20 Comments

PetStraps is here to ease the grief of a lost loved one. This revolutionary new concept re-purposes retired pets for eternal life on your wrist. Petting his PetStraps watch strap with a familiar fondness and with a tear running down … Continue reading →

Posted in Watch Talk

Watch Case Materials Explained: Titanium

Posted on March 15, 2012 by admin | 12 Comments

Please welcome Mr. İlker Özcan who will collaborate with aBlogtoRead.com on a few articles discussing materials and processes used in watch cases and other components. Ozcan is a professional Materials Engineer and owns a small R&D company (www.ndsgn.com) – and … Continue reading →

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Ochs und Junior Watches Interview With Beat Weinmann

Posted on February 18, 2012 by phubbard | 1 Comment

On Jan 27th, I had the pleasure of talking to Beat Weinmann of ochs und junior, as a follow-up to my review of the selene tinta. Allow me to thank Mr. Weinmann for his time. PH: One of the things … Continue reading →

Posted in Watch Talk