What does the haute horology world need now? High-end Ralph Lauren watches of course. No less with movements from sibling watch companies IWC and Jaeger LeCoultre, all under parent Richemont Group. The Sporting Collection is my favorite line of new Ralph Lauren watches. I'd certainly "sport" one (cheesy pun), but it is unlikely I'd pay the price. I have a feeling that these watches, while very high in quality, will go the way of Panerai made (also part of the Richemont Group) Ferrari watches. Those started going at half of retail eventually. Just not the right type of marketing. For reference, here is a video of Ralph Lauren watches at SIHH back in January when they first launched.
See my Ralph Lauren Sporting Collection watch article on AskMen.com.
 Panerai Ferrari Scuderia Chronograph Mens Watch Model 00008  US $4,850.00 |
 Panerai Ferrari Scuderia Flyback Chronograph Mens Watch Model 00014 US $5,890.00 |
 Panerai Ferrari Perpetual Calendar FER00015 $29800 NIB US $14,700.00 |
 PANERAI FERRARI FER011 NOS YELLOW CHRONOGRAPH ONE OF THE HOTTEST MODELS US $6,695.00 |
 PANERAI FERRARI FER013 NOS RARE RED CHRONOGRAPH ONE OF THE HOTTEST MODELS US $6,695.00 |
 Panerai Ferrari L E Gran Turrismo Chronograph Watch FER0013 US $5,800.00 |
