What does the haute horology world need now? High-end Ralph Lauren watches of course. No less with movements from sibling watch companies IWC and Jaeger LeCoultre, all under parent Richemont Group. The Sporting Collection is my favorite line of new Ralph Lauren watches. I'd certainly "sport" one (cheesy pun), but it is unlikely I'd pay the price. I have a feeling that these watches, while very high in quality, will go the way of Panerai made (also part of the Richemont Group) Ferrari watches. Those started going at half of retail eventually. Just not the right type of marketing. For reference, here is a video of Ralph Lauren watches at SIHH back in January when they first launched.
See my Ralph Lauren Sporting Collection watch article on AskMen.com.
 Panerai Ferrari L E Gran Turrismo Chronograph Watch 9500 FER0013 $5,800.00 Time Remaining: 1h 59m Buy It Now for only: $5,800.00 Buy It Now |
 PANERAI Ferrari Granturismo Chronograph Steel Watch Ref FER 00011 Box Papers $4,000.00 Time Remaining: 8h 8m |
 Panerai Ferrari FER00015 Perpetual Calendar Stainless $14,900.00 Time Remaining: 12h Buy It Now for only: $14,900.00 Buy It Now |
 Panerai Ferrari Granturismo GMT Alarm Steel Watch FER00017 50 off SALE $6,100.00 Time Remaining: 1d 6h 54m Buy It Now for only: $6,100.00 Buy It Now |
 Panerai Ferrari Granturismo Automatic Chronograph Watch FER00004 50 off SALE $4,750.00 Time Remaining: 1d 7h 18m Buy It Now for only: $4,750.00 Buy It Now |
 Panerai Ferrari Scuderia GMT Mens Watch FER00009 50 off SALE $3,900.00 Time Remaining: 1d 7h 35m Buy It Now for only: $3,900.00 Buy It Now |
